Well, I Did It...

Today I turned down the third ad network to approach me this year. Typically doing this wouldn't be a big deal, but now that I have a site that could actually earn some real money it wasn't as easy as it was before to say, "No, thank you". But I did it anyway based on principle because if you've been reading my writing long enough you know how I feel about ad networks.

This latest ad network is one of the big boys in the market and I was sincerely flattered to have been approached, but there is something about signing contracts and constricting the rights I have as a publisher that simply and undeniably turn me off. I know there are a lot of bloggers who earn a living through ad networks, but maverick that I am, I prefer setting my own rates and accepting my own advertisers even though the volume may not be as high as an ad network can potentially provide. I personally don't want a company to control my ad inventory, serve up house ads on a whim at lower CPM rates, rotate ads that have absolutely nothing to do with my site, and then wonder why my revenue check is late.

But that's just me.
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