Far be it from me to lash out in a blog post dedicated to PR and mom bloggers. I readily admit that some of my very best gigs and some of my greatest blog perks have come by way of a PR person. However, there is one practice I've seen used a few times lately that literally bugs the living daylights out of me.
I cannot stand when PR folks start a pitch off with:Dear Jennifer,
Here's the funny thing: A lot of PR people don't realize that I and other bloggers own several Web sites and blogs so when they try to personalize a pitch with fluff I totally know it right off the bat because all of my inboxes get the SAME pitch. I trash these insincere pitches so quickly it would make their head spin.
Love your blog/site!
I decided to write this post after receiving a particularly well-researched and well-phrased pitch from a publicist representing one of the best PR agencies in the world the other day. Now I know why they are on the top of their field. The publicist took the time to research my sites, blogs, past writing, and affiliations. It was refreshing to get a personalized pitch that made sense. Not PR BS.
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Wednesday, July 16, 2008
PR No-Nos
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4 comments:
I get quite a bit of that myself. You can definitely the difference between a "ford" pitch & a "cadillac" pitch.
Personalized "pitches" are the best...and you are so right! The "phony" ones stand out within the first two lines or so...
I am still pretty new to this whole blogging thing. Any new and insightful information I can pick up is great. Thanks!
What do you mean?
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