Saturday, May 31, 2008

Putting Together the Marketing Puzzle: Advertising

Have you ever advertised your blog or business? Fun, isn't it?

I have advertised a few online businesses from time to time and it is always interesting to see what works and what doesn't; what resonates and what falls on deaf ears.

This weekend I launched three ad campaigns for the Mom Bloggers Club on Kirtsy, Rocks in My Dryer, and Laura Williams' Musings. I hope they bring more moms into the club. It's going to be fun to watch the outcomes in terms of how many clicks the club receives.

One of the things I have always realized about online advertising, though, is that even more important than clicks and immediate results is name recognition. I'm happy to get Mom Bloggers Club in front of more eyeballs.

Question: Have you done any online advertising? How did your campaigns fare?
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