Leveraging your blog space to earn advertising dollars is a real possibility for mom bloggers, especially those who have cultivated a loyal audience and have a considerable amount of readers each day. As great as the prospect of advertising is, there are some basic rules to follow in order to properly attract ads and display them on your blog.
Step 1
Tell readers you accept advertising. This sounds so basic, but letting people know you accept advertising is the first step to earning ad dollars. No one will advertise on your blog if they think you do not accept advertising. As weird as it sounds, there are bloggers out there (although very few) who are fundamentally opposed to running ads on their personal blog. They believe advertisements detract from their overall message and can become an eyesore.
So, right now, put a notice on your blog directing potential advertisers to contact you for your ad rates. On your blog’s sidebar you want to entice advertisers to contact you, so you’ll want to say something like:
Put your ad in front of thousands of my readers every month. Click here to request my ad rates.
Don’t let your business go unnoticed. Advertise here. Contact me for rates.
Step 2
Keep Your Rates Secret. Never put your ad rates on your site for all to see because you don’t want casual visitors knowing how much you charge or how much you earn from advertising. Always send potential advertisers a direct link to your media kit or send your media kit to them as an attachment.
