Syndication Secrets

Recently, I have been giving tips to a mom about some of the syndication secrets I use for brand awareness of my blog. There are several syndication services on the Web that will get your blog syndicated on huge media outlets. Here are a few I have successfully used and that bring traffic to my site. But better than traffic, these services allow me to see my name and blog on sites like CNN and iVillage and allow me to sit alongside the big boys and girls of blogging.

Blogburst

I was fortunate enough to join Blogburst last year when they first came on the Web scene. Blogburst has partnered with major media outlets like Reuters, USA Today and Gannett and packages content from individual bloggers for editors of media sites to publish on a daily basis.

Media sites love blog content because it provides fresh news and opinions every day and it gives their readers new perspectives to read from a variety of bloggers around the world.

Here's how it works for you: Your blog content, if it is picked up by Blogburst and the editors of the media sites, will be seen on some of the biggest publishers on the Net in its entirety. Plus, there is a direct link back to your blog should any readers want to learn more about you and your writing.

Sphere

A few of my blog posts have been picked up by Sphere and syndicated on CNN recently. Sphere's technology detects blog posts that discuss a specific article and then links them to their partnered media outlets like CNN, Time.com and the WashingtonPost.com based on the semantics of the blogger's post. If you do this, make sure you link to the article and talk about the content of the article because simply linking to the article like Technorati required on the WashingtonPost.com a year ago won't suffice. Sphere's technology searches for content, not links alone.

Here's how it works for you: Getting syndicated by Sphere and Blogburst typically will not garner you a whole lot of traffic. But, it will get your blog out there where new people can read your writing besides your regulars.